Manuka Health New Zealand Press Trip

Manuka Health brought top beauty and wellness editors to New Zealand for a six-day editorial immersion designed to build buzz and credibility around the brand’s beauty line launch.

The trip translated the brand’s origin story into a high-touch press experience, connecting editors to the landscapes, beekeeping practices, ingredients, and rituals behind the product line. Programming included a private helicopter experience to a remote beekeeping site, a private tour of the Manuka Health factory, a guided honey tasting with a sommelier, curated dining, and wellness-led moments.

Role + Scope
Experience strategy, itinerary development, and on-the-ground execution
Local PR partner coordination across accommodations, dining, transportation, vendors, and cultural experiences
Complex travel and logistics management, including international flights, in-country transfers, rural travel, helicopter transport, boat transfers, and daily movement
Guest journey management across six days of editorial programming
Vendor and talent management, including beekeepers, chefs, sommeliers, yoga instructors, drivers, and production partners
Brand storytelling integration across activities, meals, gifting, and editorial touchpoints

Selected Press

“Worth it: Manuka Health’s Nourishing Lip Balm” - Marie Claire

“Manuka Health Has Launched Some Of The Most Potent Bee-Powered Skincare on Earth” - Byrdie

“Honey Might Be The Ingredient Your Skincare Routine is Missing” - Allure

“Bee-Beauty Is Coming For Your Skincare, and Honey Might Is Just The Beginning” - well + good

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“The trip was so well-done. It was one of the best experiences of my life and I will never forget it.”

— Editor, well+good