Manuka Health New York Press Launch

Manuka Health introduced its new beauty line to top-tier beauty, wellness, and lifestyle editors through two complementary press experiences in New York City.

The first event, hosted at Michelin-starred FREVO, was designed as an immersive brand world: a sensory dinner and gallery experience that brought Manuka Health’s New Zealand origin story to life. The space featured large-scale floral artwork, essential oil diffusers with Manuka botanicals, ambient music inspired by New Zealand landscapes, product discovery moments, and a custom dining menu incorporating Manuka honey as both an ingredient and storytelling device.

The second experience, hosted at The Well NYC, translated the launch into a more functional, wellness-driven format. Editors experienced custom facials, product education, and guided discovery around the beauty line’s key benefits, creating a hands-on environment for trial, ritual-building, and editorial understanding.

Together, the two events gave press distinct but connected entry points into the brand: one emotional and sensory, the other practical, educational, and product-led. The broader objective was to give editors enough emotional, sensory, and product-led context to understand the brand’s move from honey into beauty.

Attendees across the series included editors from Women’s Health, MindBodyGreen, Glamour, Harper’s Bazaar, ELLE, Forbes, and The Wall Street Journal.

Role + Scope
Launch event strategy, gallery concepting, and guest experience design
Budget planning, management, and senior stakeholder alignment
Venue sourcing, selection, contracting, and event flow planning
Vendor sourcing and day-of management across florals, music, production, rentals, food and beverage, and wellness services
Product display, sampling flow, swag, and giveaway production
Pitch materials, invitation copywriting, and press-facing event communications
Executive briefing materials, including attendee research, talking points, and event objectives
Post-event reporting on press attendance, key coverage, editor feedback, and follow-up opportunities

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"It was a memorable event, thanks for the invite. I loved learning about the brand in such an immersive way, seeing how the bees see the world in UV light. The art and design were incredible, I’m excited to stay in touch.”

— Editor, The Wall Street Journal