Vox Media x Estée Lauder Brand Experience
Vox Media and Estée Lauder hosted an intimate co-branded dinner for The Cut and Aramis Fragrance during the Martha’s Vineyard African American Film Festival, with celebrity brand ambassador Dwyane Wade in attendance.
Te experience needed to satisfy multiple brand stakeholders while still feeling seamless, editorial, and guest-first.
Brought onto the project less than two weeks before the event, I helped evolve the experience after a late-stage ambassador confirmation increased the visibility, budget, and production expectations. The final event balanced two creative visions: a classic, polished brand environment for Estée Lauder and a more design-forward, editorial sensibility for Vox Media and The Cut.
The event was produced within the constraints of a high-demand island destination, including limited rental inventory, fully booked ferries, shifting VIP attendance, and a guest list that continued changing until shortly before doors. To elevate the experience, we brought in select design elements from off-island vendors, layered in distinctive tablescape details, and built flexible guest-list systems, including on-site calligraphy for last-minute place card changes.
Role + Scope
Event design refinement and guest experience development
Budget management and production planning under a compressed timeline
Senior stakeholder coordination across Vox Media and Estée Lauder teams
VIP logistics and guest-list management, including flexible seating and last-minute attendee changes
Vendor sourcing and management across florals, rentals, printed materials, calligraphy, and on-site production
Tablescape development, including linens, flatware, placemats, florals, and branded details
Off-island sourcing and transport coordination for key design elements
On-site production management and day-of execution
*Event produced with Wild Heart Events
Concept Development
Final Experience
