Manuka Health Paris Retail Pop-Up
Manuka Health launched its first retail pop-up in Paris at Le BHV Marais, creating a premium retail experience designed to test beauty positioning, drive product education, and gather real-time consumer and sales insights.
The activation functioned as both a brand-building moment and a live retail test, helping the team understand how consumers responded to Manuka Health’s beauty positioning in-market.
The activation combined product discovery, guided tastings, skincare ritual education, POS storytelling, and influencer support in a high-traffic luxury beauty environment. To extend the program beyond the retail floor, Manuka Health also produced complementary community and wellness events, including a Reformer Pilates collaboration with Club Lulu featuring a Manuka honey matcha ritual and custom product gifting.
Role + Scope
Venue management, contract negotiation, and budget management
On-the-ground support sourcing, onboarding, and coordination
Vendor sourcing and management across build, install, POS materials, and retail execution
Retail experience planning across product display, sampling, education, and consumer flow
Complementary event production, including wellness/community programming, product gifting, and brand ritual integration
Cross-functional coordination with regional leadership, retail partners, sales, and brand teams
ROI tracking and post-event reporting across sales performance, consumer engagement, conversion, and retail learnings
Outcome + Learnings
Validated consumer appetite for honey-based beauty rituals in a luxury retail environment
Drove up to 30% conversion on full In & Out skincare rituals
Delivered 450+ tastings
Supported follow-up retail conversations with priority European accounts
