Manuka Health Trade Show Booth & Pop-Up Experience

Designed a multi-piece trade show booth and branded pop-up experience for Manuka Health, creating a premium, educational brand environment that could travel across multiple trade shows and retail-facing events, including ADIT La and CEW

The experience was built to bring Manuka Health’s New Zealand origin story, product benefits, and beauty/wellness positioning to life in a clear, high-touch way for buyers, retailers, press, and consumers.

The goal was to create a repeatable brand system that could support sales conversations, product education, sampling, and retail relationship-building across multiple markets.

Role + Scope
Creative direction and booth design
Branded pop-up concept development
Vendor and contractor sourcing
Booth fabrication oversight
Sampling and product display strategy
Branded swag concepting and sourcing
Retail and trade show experience planning
Cross-functional coordination across brand, sales, and operations
Budget and timeline management
Coordination of transport, build, and breakdown across multiple trade shows