Manuka Health Honey Tasting Dinner Series

Manuka Health hosted an intimate dinner series for retail buyers, influencers and strategic partners designed to deepen brand understanding and create a more memorable entry point into the Manuka Health story.

The dinners were designed as relationship-building moments for priority stakeholders, creating a more intimate and differentiated way to support retail, press, and partner momentum.

The experience translated Manuka honey into a guided tasting format inspired by wine and terroir, showing how origin, floral source, MGO level, and sensory profile shape the product. Each dinner combined product education, culinary storytelling, tableside tasting moments, and relationship-building in a high-touch hospitality environment, with a unique menu that integrated Manuka honey throughout the experience.

Role + Scope
Dinner series strategy, creative direction, and guest experience development
Business case development and senior stakeholder alignment
Guest list strategy and coordination across press, retail buyers, and priority partners
Venue sourcing, menu development, and event flow planning
Vendor sourcing and management across florals, rentals, printed materials, food and beverage, and production support
Guided honey tasting concepting, including product education, tasting flow, and storytelling materials
Tablescape design, branded collateral, gifting, and product sampling
Executive briefing materials, attendee research, talking points, and post-event follow-up support

—

"It was a stunning evening, a beautiful experience. Great atmosphere and company."

—CEO, The Detox Market